Websites are inherently dynamic, and so are the people who visit them. This is the biggest reason why you need to fully comprehend the uses of website analytics, and the related terms and issues related to your website's statistics.

Your website is a part of your business. And like everything in your business, it requires  constant attention and careful study.

Website Analytics can provide you with the necessary level of of information, and control you need to improve your website's output.

Getting the necessary information about how your website works is very conducive to improving its overall output.

• Do you often wonder how your targets customers think?
• Do you have any idea about their preferences?
• Do you know what gets their attention while they're surfing online?
• Do you know what grabs their attention while they are visiting your website?
• Do you know what it takes to close a sale using your website?
• Do you have any statistics about the performance of your website?

If you don't have the answers for any of these questions then you may want to start looking into website analytics.

Terms Used in Website Analytics

Website Analytics is influenced by numerous factors. When gathering your website's statistics, you should know that it is not as simple as gathering a bunch of numbers, with regards to how many online visitors your website gets on a daily basis.

No, there are categories involved - categories that you should be aware of, if you intend to have a better understanding of how website analytics works.

To give you a little background on what to look for, here are some terms that you'll regularly hear when analysing your website's statistics.

Bounce Rate - This terms refers to the rate of visits, where the browser enters and exits the same page in a relatively short span of time, without ever performing any other action on the site.

Conversion Rate - This term refers to number of unique visitors who perform a desired action and/or purchases from your website. In website analytics, a high conversion rate is a good indicator of your website's effectiveness when it comes to supplementing your business' sales.

First Visit - This  term refers to the number of people who are visiting your website for the first time.

Hits - This term refers to any request for a file. In website analytics, hits are very useful for determining which type of files, features and web pages are most popular with your visitors.

Page View - This term refers to any action or request for a web page. In website analytics, a single page view can generate hits, because other related files found within the page are also accessed through the server.

Visitors - This term refers to the overall number of people who visit your website. In website analytics, the number of visitors your website gets is a good indicator of your website's effectiveness in acquiring people's attention.

Repeat Visitors - This term refers to a type of visitor who has previously visited your site. In gathering your website's statistics, be sure to keep a close eye on the number of repeat visitors you have, as it is a good indicator of how well your website can perform in retaining people's patronage.

Performing Website Analytics

Website Analytics can be very flexible. Data gathering of your website's statistics, and Page Tagging, can be performed as an in-house operation, or can be outsourced to a third party service contractor.

Choosing which one to use is greatly determined by your needs with regards to the following issues:

• How much money is involved
• Technical expertise needed
• Amount of activity in your website
• The type of website statistics sought
• And lastly, the number of web pages your website contains

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